A visual storyteller at heart, she crafts experiences optimized for simplicity and delight for a global audience. ☻
Designed for @Alibaba ↗, @Ogilvy ↗
Currently @UW MS. Human-Centered Design ↗
Micro animation
User Growth
Leading the design of "Refer & Earn" incentivizing existing and new buyers, boosted new user conversion by ~18%
End to end
Responsive
Optimized quote & claim experience for budget-conscious customers, increased sales by 14% and satisfaction by 86%
Data Visualize
Web
Designed user profile and NFT collection for a Web 3.0 startup, increased data visualization efficiency by 25%
